Performance: static HTML files served from a CDN at the edge (i.e. at hundreds of locations around the world) are the fastest way to deliver content to your users
Scalability: rather than having to muck around with scaling servers or databases, your website will scale to infinite visitors without any work required on your part
100% Uptime: your users will always be able to access the site and its content super quickly, no matter how your backend is doing
SEO: search engines include performance and uptime in their ranking algorithms
Security: static sites cannot get hacked and the backend can be decoupled and hidden to the world at large
If this note triggered any thoughts or associations (whether positive, negative, neutral) I would love to talk about it. Send me an email or a direct message on Twitter and let's chat!