I have noticed that the more open I am in conversation the more the other people open up too. This leads to a strong bond developing much more quickly, and as a side benefit makes it easier to Be interested.
This was confirmed by research at Harvard (source), which states that “transparency is an essential part of forging meaningful connections.” Opening up is so effective that researchers now leverage it to quickly build relationships between study participants by giving them question sheets with sensitive questions to ask each other.
Being open can be uncomfortable, which is another reason to Seek discomfort. Work in public is kind of a scaled version of this applied to my entire work life.